Quitter’s Day Is Real But Quitting Isn’t Inevitable

Every January, people around the world set bold New Year goals for health, fitness, and weight loss only to feel their motivation drop a few weeks later. In fact, there’s a name for the moment when this tends to happen: Quitter’s Day, the second Friday in January, when many people abandon their resolutions.

What Is Quitter’s Day? (And Why It Happens)

Quitter’s Day has gained recognition through data trends showing a sharp decline in positive behaviour early in the year. Fitness app analytics have shown that by mid-January, activity levels, gym attendance and resolution engagement all begin to dip noticeably, prompting the label “Quitter’s Day”.

Experts attribute this trend to a few common psychological and behavioural phenomena:

Motivation naturally wanes after the excitement of January 1st wears off.
Unrealistic goals set too early make sustained commitment hard to maintain.
Habit formation takes time and often longer than a few weeks. A study found that it takes around 66 days of consistent behaviour for a new habit to form.

These factors help explain why many people stumble during the first month but they don’t mean failure is inevitable.

How to Beat Quitter’s Day and Keep Going With Your Weight Loss Goals

If your weight loss journey feels tricky right now, you’re not alone, lots of women feel the same around this time of year. The good news is there are simple ways to stay on track.

1. Set Realistic Goals and Celebrate Small Wins

Big goals can feel exciting but also overwhelming. Instead, break them into smaller, achievable steps. Celebrate each win (even little ones!) to keep your confidence up and motivation going.

2. Build Daily Habits, Not Just Big Moments

Motivation comes and goes, but habits stick. Doing something simple every day, like having a Lady Shake for breakfast or a walk after lunch, helps make your new habits part of your routine.

3. How Lady Shake Can Help You Stay on Track

You’re already here, so why not use what you know works? Lady Shake products can make your journey easier and help you keep moving, even when motivation dips:

The Lady Shake (contains 30g protein) helps you feel full and satisfied, so you’re less tempted to snack.
The Lady Shake Burn & Energy boosts your energy so you can keep moving even when you’re tired.
The Lady Shake Hydrate makes drinking water fun and easy, keeping you hydrated and feeling good.
The Lady Shake Essential Greens supports gut health and immunity, helping your body feel its best.

These aren’t shortcuts, The Lady Shake is so simple and easy to use, it’ll help you lose weight your way.

4. Track Your Progress, Not Perfection

Keep an eye on what you’re doing, even in small ways. Whether it’s a journal, an app, or simple check-ins, tracking progress helps you stay consistent and celebrate the wins.

5. Be Kind to Yourself

Some days will be harder than others. Missing a workout or having a treat doesn’t mean you’ve failed. What matters is getting back on track the next day.

Don’t Quit on Yourself, Use Quitter’s Day as a Reset

Quitter’s Day isn’t a reason to quit, it’s a wake-up call. It reminds us that sustainable change is built on consistency, not hype, and that setbacks are part of the journey, not the end of it.

Whether you’re working on weight loss, energy, mindset or overall wellbeing, this is your moment to recommit with better planning, better supports, and a more realistic approach.

You’ve already started, don’t stop now.